Block Launches 'Bitcoin Does,' a National Ad Campaign Targeting Curious Americans

Block has launched "Bitcoin Does," its first mass-consumer Bitcoin advertising campaign, aimed at 60 million curious Americans. The campaign focuses on showing Bitcoin in action, such as payments via Lightning Network, rather than explaining mining or blockchain technology. Maria Pesce, Head of Bitcoin Marketing at Block across Cash App, Square, and Proto, noted customer insights, including a Square seller calling Bitcoin "more honest money," linking the message to frustrations over inflation, bailouts, and private equity.