Reddit shifts to primarily logged-in experience to protect data and boost ad revenue amid search traffic decline

Reddit announced a transition to a primarily logged-in experience in its Q3 earnings, aiming to protect user data from AI scraping and secure lucrative licensing deals. The move comes as global daily active users remained flat at 130.3 million, while U.S. daily active users dropped to 50.7 million, down 2% year-over-year. Despite a decline in daily users, Reddit's revenue increased 53% year-over-year to $895 million, driven by a 54% rise in advertising revenue. The company noted that logged-in users are more valuable to advertisers due to richer interest data.