AI Tokens Go on Sale During “Double 11”, E-commerce Platform’s First-Day Transaction Volume Up 450%

During the “Double 11” shopping festival, e-commerce platforms sold AI model computing units called tokens directly to individual consumers for the first time, offering pay-as-you-go recharge coupons and fixed monthly or annual subscriptions. One platform’s first-day transaction volume rose 450% compared with the previous period, but inconsistent tokenization across models means there is still no unified standard for consumers to compare prices.