EBU and NVIDIA expand sovereign framework for European broadcasters with cloud and open models

The European Broadcasting Union is collaborating with NVIDIA to expand a sovereign framework for European public service media, introducing cloud providers, open model developers and systems integrators to define how broadcasters can deploy AI agents while maintaining control over data, infrastructure and security. Adobe Frame.io is also accelerating video agent search capabilities with NVIDIA GPUs, enabling faster embedding generation and reduced search latency for video content.