Google launches Connected Apps Platform to integrate third-party services with Gemini and Search

Google debuted its Connected Apps Platform, allowing businesses and developers to submit third-party applications for integration with Google Search and Gemini AI. Currently in public preview for U.S. developers, the platform lets apps be used across Search, the Gemini app, or both. Developers integrate via a cloud-hosted Model Context Protocol server or Android MCP using AppFunctions APIs, then register apps through the Google Connected Console. The initiative aims to shift consumer behavior toward using services via AI providers rather than individual apps. Google reports over 50 Connected Apps already available in Gemini from partners including Adobe, Experian, Peloton, and Localiza, with more launching on Search in the coming weeks. Partners include Calm, with its meditation app soon to appear on both platforms.