Crypto platforms aim to become everyday money apps with integrated trading and financial services

Crypto platforms like ChangeNOW are pursuing a "super app" model to integrate trading with payments, borrowing and balance checking, encouraging users to return between transactions. As ChangeNOW's director of strategic partnerships Martin Masser noted, users often open apps to check balances or review past transactions even without trading, mirroring banking habits. Expanding into broader financial platforms allows exchanges to connect trading balances to yield products and spending services, increasing opportunities to retain customers and their funds.