Snap names Robert Downey Jr. honorary Chief Customer Experience Officer ahead of $2,195 AR glasses launch

Snap Specs appointed Robert Downey Jr. as honorary Chief Customer Experience Officer just before launching its $2,195 AR glasses later this fall. The company leverages Downey's role as Tony Stark to market the device, which overlays apps, games and an AI assistant onto the real world. Snap disclosed no deal terms, though tech reporter Alex Heath previously reported the company was in talks to pay Downey about $100 million. The move aims to boost attention for a product that fell short on Wall Street after its June debut, facing competition from Meta's $1,299 VR glasses.