Elon Musk appoints Peter Sellis, former Snapchat product manager, as X's new product lead

Peter Sellis, former Snapchat product manager and ex-Discord product lead, has been hired by Elon Musk to lead product at X. Sellis inherits X's Original Content Rewards program, which pays creators per qualified impression to paying subscribers. X's paying subscriber base remains small at 4.4 million against 550 million monthly users. Sellis previously managed X's former product chief Nikita Bier at Discord and has stated ads are the best fit for consumer apps.