Rockstar Games rebuilds studio culture for GTA 6 ahead of November 19 launch

Rockstar Games nearly doubled its staff from 2,441 to 4,711 across 12 studios while developing Grand Theft Auto VI, taking over eight years with two delays. Analysts expect 40 million sales and $3 billion in revenue within four months of the November 19 launch. Take-Two Interactive reaffirmed $8 billion to $8.2 billion in fiscal 2027 net bookings, citing the GTA 6 launch. The studio overhauled its production culture to curb excessive overtime, though extra hours could not be entirely avoided. GTA 6 is priced $20 above GTA V's 2013 launch price at about $80 for the standard edition.