Apple CEO John Ternus says company won't ship AI 'for AI's sake'

Apple CEO John Ternus defended the company's AI position during a Wired interview, stating Apple does not want to ship AI merely for the sake of AI. He emphasized that when done right, users should not have to think whether AI or traditional software powered a feature, and that the goal is building products people love. Ternus also addressed the potential for AI agents to make apps unnecessary, replying that while it could make life easier, product creation remains a deeply human and personal act.