ChangeNOW's Yana Mar explains why small crypto wallets lose revenue when users swap externally

ChangeNOW Head of B2B and Partnerships Yana Mar stated at TOKEN2049 that small crypto wallets lose revenue when users cannot swap within the app, forcing them to trade on external platforms where fees leave the wallet. Mar argued that integrating swap, buy, sell, staking, and trading features keeps users engaged and generates in-app activity. She advised small wallet teams to avoid building infrastructure from scratch and instead use ready-made solutions for fiat on-ramps, swaps, and staking. Regarding zero-fee swaps, Mar noted that while larger wallets waive their own fees on certain stablecoin swaps, network fees still apply and cross-chain swaps are excluded, making this an unsustainable model for smaller players.