National Trading Standards issues first AI scam watchlist to warn shoppers of AI-generated fraud

National Trading Standards has drawn up the first AI scam watchlist, highlighting how criminals use AI-generated images, voice cloning and deepfake videos to trick people. Fraudsters create fake retailer websites claiming to sell UK-made products, using AI images of British high streets to deceive shoppers. Victims often receive items that never arrive or are cheap, mass-produced goods from countries like China.