Meta's AI app Muse surpasses 10 million users with shopping as a top activity

Meta reported that its AI app Muse has over 10 million users, with about 25% of setup users engaging daily. Over a quarter of engaged users who shopped via the AI agent had an average purchase size exceeding $200, a trend Plaid noted was unprecedented. Muse also supports personal productivity tasks, and Meta plans to monetize it by taking a percentage of on-platform commerce while keeping it free for most users. Meta forecasts Muse will eventually generate more revenue per user than its existing family of apps, which currently yields around several hundreds of dollars annually, and aims to serve over a billion people within a few years.