DoorDash’s “Ask DoorDash” AI tool boosts basket size and discovery, but adoption remains low

DoorDash’s internal AI feature, Ask DoorDash, launched this summer can build a shopping cart from a recipe photo or suggest an order from a vague prompt. The company reports that baskets created with Ask DoorDash are built five times faster than those without, and the resulting orders have nearly 50% higher basket value and about 60% more unique items than traditional orders. Nearly half of Ask DoorDash orders go to local restaurants the consumer has never tried before, aiding discovery. Despite these performance gains, the proportion of DoorDash customers actually using the AI agent for ordering remains very small, and the feature does not include third‑party agent services.