Google Expands AI Search Ads Worldwide, Adding Multi‑Turn Formats and AI Mode
Current overview (not historical)
Google has rolled out its AI Search ads to international markets, introducing multi‑turn ad formats and an AI Mode that can be accessed via API integration. The company reports that click‑through rates for sponsored product listings in AI Mode are already on par with those for organic listings, suggesting the new format is resonating with users. Previously, these capabilities were limited to the United States. The global expansion means that users and queries outside the U.S. can now see AI‑enhanced ads, potentially boosting advertiser reach and engagement as core ad growth slows. The move underscores Google’s push to keep AI at the center of its advertising strategy, while also providing advertisers with new creative options and measurable performance comparable to traditional organic results.
Written with AI from the reporting · updated 10/28/2026
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- 1Unclassified fact stationOct 29, 00:00recorded Oct 29, 06:19single sourcerevised
Google expands AI Search ads globally
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- Subject：
- Action：
- expanding ads in AI mode into international markets
- Object：
- users and queries in international markets
- Occurred (fact side)：
- Oct 29, 00:00
- Published (valid side)：
- Oct 29, 05:48
- First seen (known side)：
- Oct 29, 06:19
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- TechCrunch · AIRelated fact: single sourceSource report revisedGoogle Expands AI‑Powered Search Ads to International Markets
Report first recorded Oct 29, 06:19
During Alphabet’s third‑quarter earnings call, Google announced it will roll out its AI‑mode search advertising formats—such as multi‑turn ads and conversational discovery ads powered by Gemini—across international markets for the first time. The company said early data shows click‑through rates for sponsored product listings in AI mode match those of organic results, and user research indicates the ads are perceived as relevant. The expansion follows a slowdown in core search ad growth, which fell from 19% in Q1 to 12% in Q3, prompting Google to seek new revenue streams from its expanding AI features. Alphabet reported $127.6 billion in revenue, a 25% year‑over‑year increase, while Google Services revenue rose 11% to $96.3 billion and Google Cloud revenue surged 103% to $30.7 billion.
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