Solana Opens Shanghai Office and Launches City‑Level Brand Campaign
Current overview (not historical)
Solana Foundation’s Chief Strategy Officer, Rachel Conlan, opened a new office in Shanghai and launched a city‑wide brand campaign featuring the skyline. The move drew the attention of Binance founder Changpeng Zhao, who acknowledged that BNB Chain had not been able to achieve comparable advertising and office presence in China. Zhao suggested that Solana’s initiative may be possible due to an exception in Beijing’s blockchain technology support policy. The development is noteworthy because China has banned cryptocurrency trading since 2021 and continues to enforce strict regulatory measures. Solana’s expansion represents a significant step in navigating the country’s complex regulatory environment, while Binance’s admission highlights the challenges other projects face in establishing a similar footprint. The announcement underscores the strategic importance of physical presence and local branding for blockchain projects seeking to engage with Chinese users and regulators, even as the broader policy landscape remains restrictive.
Written with AI from the reporting · updated 10/15/2026
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- 1Unclassified fact stationOct 14, 00:00recorded Oct 15, 15:31single source
Solana开设上海办公室并进行城市级品牌推广
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- Subject:
- solana
- Action:
- 在中国开设办公室并进行城市级品牌推广
- Object:
- 中国市场
- Occurred (fact side):
- Oct 14, 00:00
- Published (valid side):
- Oct 15, 14:23
- First seen (known side):
- Oct 15, 15:31
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- BeInCryptoRelated fact: single sourceSolana opens Shanghai office and promotes brand on city skyline, drawing comment from CZ
Report first recorded Oct 15, 15:31
The Solana Foundation opened an office in Shanghai and displayed Solana branding across the city skyline, a move noted by Binance founder Changpeng Zhao (CZ) who stated that BNB Chain has not achieved a similar presence in China so far. This expansion is part of a wider Solana campaign, including the Solana Accelerate China event series in Shanghai, Hangzhou, Shenzhen, and Beijing. While mainland China has banned crypto trading since 2021, the ban targets trading and token sales, not blockchain technology itself, potentially allowing foreign foundations like Solana to operate in this space.
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