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EVENT / TOPICHistorical

Meta's AI companion app Muse hits 10M US downloads in 40 days

1 reports1 sources10/20/2026 updated

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AI overview

Meta's AI companion app Muse surpassed 10 million US downloads within 40 days of its September launch, joining an elite group of only 12 apps to reach this milestone. Powered by Meta's cross-platform marketing and accounting for 39% of ad spending, the app saw daily active users first exceed 2.5 million on October 16, a 15% increase from the previous week according to Sensor Tower data.

Written with AI from the reporting · updated 10/21/2026

Latest developmentOct 21, 01:12
Meta's AI companion Muse hits 10 million US downloads in 40 days
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  1. 1Unclassified fact stationOct 21, 00:00recorded Oct 21, 01:32single sourcerevised

    Muse 10M U.S. downloads in 40 days

    Read original source ↗ TechCrunch · AIReplay this moment in the explorer
    Evidence & revisions · 1 source records
    Subject：
    Muse
    Action：
    reached 10 million U.S. downloads
    Object：
    U.S. users
    Occurred (fact side)：
    Oct 21, 00:00
    TechCrunch · AI ↗Report pageRevision 3 · currently revised
    Published (valid side)：
    Oct 21, 01:12
    First seen (known side)：
    Oct 21, 01:32
    Fact stationSingle source · one-sided claimRevised

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Oct 21
  1. TechCrunch · AIRelated fact: single sourceSource report revised
    Meta's AI companion Muse hits 10 million US downloads in 40 days

    Report first recorded Oct 21, 01:32

    Meta's AI app Muse reached 10.9 million total downloads and 10.2 million U.S. downloads within 40 days of its September debut, joining an elite group of only 12 apps to achieve this milestone. Sensor Tower data shows Muse benefits from Meta's cross-platform marketing and dedicated ad spending, with 39% of Meta's total advertising budget allocated to Muse in October. The app also demonstrated stronger user retention than competitors, retaining 30% of U.S. users after 7 days and 23% after 14 days, compared to rivals' 19% and 16% averages.

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