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Meta Introduces ‘Your Algorithm’ on Facebook to Let Users Shape Their Feed

2 reports2 sources10/13/2026 updated

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Meta has rolled out a new feature called "Your Algorithm" on Facebook, enabling users to tailor their News Feed and Reels recommendations through natural‑language prompts. Users can indicate topics they want to see more of or less of by tapping "Interested" or "Not Interested" buttons, or by selecting options from a three‑dot menu. Meta claims the system employs large language models to interpret user intent and adjust recommendations in real time. The feature mirrors the earlier launch of a similar tool on Instagram earlier this year. While the rollout is positioned as a step toward greater user control, it also raises questions about how effectively the LLMs can balance personalization with content diversity and whether the system will truly reflect nuanced user preferences.

Written with AI from the reporting · updated 10/14/2026

Latest developmentOct 14, 02:05
Meta launches 'Your Algorithm' feature giving users natural language control over Facebook content
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  1. 1Unclassified fact stationOct 14, 00:00recorded Oct 14, 22:23revised

    Facebook introduces AI-powered feed customization feature

    Read original source ↗ TechCrunch · AIReplay this moment in the explorer
    Evidence & revisions · 2 source records
    Subject：
    meta
    Action：
    launching Your Algorithm feature
    Object：
    Facebook feed and Reels
    Occurred (fact side)：
    Oct 14, 00:00
    TechCrunch · AI ↗Report pageRevision 2 · currently revised
    Published (valid side)：
    Oct 14, 02:05
    First seen (known side)：
    Oct 14, 22:23
    The Verge · AI ↗Report pageRevision 2 · currently revised
    Published (valid side)：
    Oct 14, 01:01
    First seen (known side)：
    Oct 14, 22:23
    Fact stationRevised

    Copy may have been revised later; time replay is bounded. Layer labels group reading only, not causation between layers.

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Oct 14
  1. TechCrunch · AISource report revised
    Meta launches 'Your Algorithm' feature giving users natural language control over Facebook content

    Report first recorded Oct 14, 22:23

    Meta introduced 'Your Algorithm,' an AI-powered feature on Facebook, allowing users to influence Feed and Reels content by describing their preferences in natural language. This tool, which followed its launch on Instagram, enables users to adjust preferences, use 'Interested' or 'Not interested' options from individual posts, and receive real-time recommendation updates, aiming to make content more relevant.

    Read original source ↗
  2. The Verge · AISource report revised
    Facebook introduces 'Your Algorithm' feature allowing users to customize feed content

    Report first recorded Oct 14, 22:23

    Meta has launched the 'Your Algorithm' feature on Facebook, enabling users to directly manage topics in their feed and Facebook Reels by using 'interested' or 'not interested' buttons, or by selecting from the three dots menu on individual posts. Meta states that this feature utilizes LLMs to incorporate user interests, context, and intent from natural language, allowing recommendations to update in real time, even within the same session. This feature follows similar implementations on Instagram and Threads.

    Read original source ↗

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