Meta's AI app Muse surpasses 10 million users with shopping as top activity
Current overview (not historical)
Meta's AI application Muse has surpassed 10 million users, with shopping identified as a top activity. Approximately 25% of daily active users are shopping, and those users are spending significantly, with average orders exceeding $200. Plaid notes this level of spending is unprecedented for such activities.
Written with AI from the reporting · updated 10/22/2026
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- 1Unclassified fact stationOct 22, 00:00recorded Oct 22, 05:51single sourcerevised
Muse 超过 1000 万用户，购物成为主要活动
Read original source ↗ TechCrunch · AIReplay this moment in the explorerEvidence & revisions · 1 source records
- Subject：
- meta
- Action：
- 发布 Muse 用户数据及购物使用情况
- Object：
- Muse AI 应用用户及其购物行为
- Occurred (fact side)：
- Oct 22, 00:00
- Published (valid side)：
- Oct 22, 05:14
- First seen (known side)：
- Oct 22, 05:51
Fact stationSingle source · one-sided claimRevisedCopy may have been revised later; time replay is bounded. Layer labels group reading only, not causation between layers.
- 2Unclassified fact stationOct 23, 00:00recorded Oct 23, 06:56single sourcerevised
Meta Muse 个人 AI 代理发布及用户数据报告
Read original source ↗ The Verge · AIReplay this moment in the explorerEvidence & revisions · 1 source records
- Subject：
- meta
- Action：
- 发布个人 AI 代理 Muse 并报告用户数据
- Object：
- 个人 AI 代理 Muse
- Occurred (fact side)：
- Oct 23, 00:00
- Published (valid side)：
- Oct 23, 02:15
- First seen (known side)：
- Oct 23, 06:56
Fact stationSingle source · one-sided claimRevisedCopy may have been revised later; time replay is bounded. Layer labels group reading only, not causation between layers.
Uncertainty marks flag where to check the sources; they are not proven causation.
Report timeline
Explore every side through dated source reports.
- The Verge · AIRelated fact: single sourceSource report revisedMeta plans a future where billions of users interact via personal AI agent Muse
Report first recorded Oct 23, 06:56
Mark Zuckerberg stated during Meta's quarterly earnings call that he envisions a future where billions of people use Muse, a personal AI agent, and these agents will transact and communicate with each other in a large-scale network. To date, Muse has been downloaded and set up by over 10 million users in the US and Canada; a quarter of initial downloaders use it daily, and a quarter of Muse users are shopping on the platform, spending an average of over $200 per purchase.
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- TechCrunch · AIRelated fact: single sourceSource report revisedMeta's AI app Muse surpasses 10 million users with shopping as a top activity
Report first recorded Oct 22, 05:51
Meta reported that its AI app Muse has over 10 million users, with about 25% of setup users engaging daily. Over a quarter of engaged users who shopped via the AI agent had an average purchase size exceeding $200, a trend Plaid noted was unprecedented. Muse also supports personal productivity tasks, and Meta plans to monetize it by taking a percentage of on-platform commerce while keeping it free for most users. Meta forecasts Muse will eventually generate more revenue per user than its existing family of apps, which currently yields around several hundreds of dollars annually, and aims to serve over a billion people within a few years.
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