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EVENT / TOPICHistorical

Elon Musk Hires Snapchat's First Product Manager at X

1 reports1 sources10/27/2026 updated

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AI overview

Elon Musk has hired Peter Sellis, former Snapchat product lead, to oversee X's product division, replacing Nikita Bier. Sellis inherits X's recently rebuilt creator pay system, which currently pays only for original posts seen by paying subscribers. X's paid subscriber count stands at approximately 4.4 million, representing a mere 0.55% of its 500 million monthly active users. To qualify for the pay system, creators must hold a Premium plan, have 500 verified followers, and accumulate 500,000 verified Home feed views within 90 days.

Written with AI from the reporting · updated 10/27/2026

Latest developmentOct 27, 09:21
Elon Musk appoints Peter Sellis, former Snapchat product manager, as X's new product lead
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  1. 1Unclassified fact stationOct 26, 00:00recorded Oct 27, 10:04single source

    Elon Musk hires Snapchat's first product manager at X

    Read original source ↗ BeInCryptoReplay this moment in the explorer
    Evidence & revisions · 1 source records
    Subject：
    x
    Action：
    hires product manager
    Object：
    product management at X
    Occurred (fact side)：
    Oct 26, 00:00
    BeInCrypto ↗Report pageOriginal / first version
    Published (valid side)：
    Oct 27, 09:21
    First seen (known side)：
    Oct 27, 10:04
    Fact stationSingle source · one-sided claim

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Oct 27
  1. BeInCryptoRelated fact: single source
    Elon Musk appoints Peter Sellis, former Snapchat product manager, as X's new product lead

    Report first recorded Oct 27, 10:04

    Peter Sellis, former Snapchat product manager and ex-Discord product lead, has been hired by Elon Musk to lead product at X. Sellis inherits X's Original Content Rewards program, which pays creators per qualified impression to paying subscribers. X's paying subscriber base remains small at 4.4 million against 550 million monthly users. Sellis previously managed X's former product chief Nikita Bier at Discord and has stated ads are the best fit for consumer apps.

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