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Meta's Muse

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Meta’s AI companion, Muse, launched on 8 Sep 2026. It has 10.9 million global downloads, 10.2 million in the United States. In the U.S., 30 % retain after 7 days and 23 % after 14 days. Daily active users reached 2.5 million on Oct 16 2026, a 15 % weekly increase. Muse sits at No. 1 on the Apple App Store (except Oct 19) and has dominated Google Play for 30 days. Meta allocated 39 % of its total October advertising spend to promote Muse, up from 23 % the month before. The product is marketed through Meta’s 3.6 billion‑user ecosystem. Meta has positioned Muse as a versatile AI agent that can browse, shop, and perform tasks on users’ behalf. The Verge used Meta's Muse to instruct the AI agent The RealReal's bot defense configuration makes it hard for Meta's Muse to shop Meta's Muse can surface listings from The RealReal and direct users to product pages Meta pushes a mascot and small Charm gadgets for its Muse AI agent· Entity summary generated by Graphiti

RELATIONS
51Relations
CURRENT
48Current
EVENTS
12Events
REPORTS
18Source reports
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Relation timeline

BY VALID-FROM DATE
  1. MetaASSOCIATED WITHMeta's Muse

    Meta pushes a mascot and small Charm gadgets for its Muse AI agent

    Current1 sourceMeta
  2. The VergeUSEDMeta's Muse

    The Verge used Meta's Muse to instruct the AI agent

    Current1 sourceThe Verge
  3. The RealReal's bot defense configurationMAKES HARD FORMeta's Muse

    The RealReal's bot defense configuration makes it hard for Meta's Muse to shop

    Current1 sourceThe RealReal's bot defense configuration
  4. Meta's MuseSURFACES LISTINGS FROMThe RealReal

    Meta's Muse can surface listings from The RealReal and direct users to product pages

    Current1 sourceThe RealReal
  5. 1Password for AgentsALLOWS AGENTMeta's Muse

    1Password for Agents allows users to choose Meta’s Muse as their AI agent

    Current1 source1Password for Agents
  6. AnthropicCOMPETES WITHMeta's Muse

    Anthropic competes with Meta Muse

    Current1 sourceAnthropic
  7. 1Password for AgentsWORKS WITHMeta's Muse

    1Password for Agents works with Meta Muse

    Current1 source1Password for Agents
  8. United StatesADOPTSMeta's Muse

    More than 10 million people in the United States have set up Meta Muse personal agents

    Current1 sourceUnited States
  9. CanadaADOPTSMeta's Muse

    More than 10 million people in Canada have set up Meta Muse personal agents

    Current1 sourceCanada
  10. WalmartPARTNERS WITHMeta's Muse

    Walmart partners with Meta’s Muse

    Current1 sourceWalmart
  11. Meta's MuseOUTPERFORMS IN RETENTION RATESClaude

    Meta's Muse had a 30% 7‑day retention rate, outperforming Claude's 19%

    Current1 sourceClaude
  12. Meta's SaplingPROVIDES DATA FORMeta's Muse

    Sensor Tower provides download and retention data for Meta's Muse AI Companion

    Current1 sourceMeta's Sapling
  13. Sensor TowerPROVIDED RETENTION RATES FORMeta's Muse

    Sensor Tower supplied retention rate data for Meta's Muse

    Current1 sourceSensor Tower
  14. Meta's MusePROMOTED ONInstagram

    Meta's Muse has been promoted via the Instagram app

    Current1 sourceInstagram
  15. Sensor TowerPROVIDED DOWNLOADS FORMeta's Muse

    Sensor Tower reported 10.9 million downloads for Meta's Muse since September 2026

    Current1 sourceSensor Tower
  16. MetaALLOCATED 23 PERCENT AD SPEND TOMeta's Muse

    Meta allocated 23% of its total advertising spend to Muse in September

    Current1 sourceMeta
  17. Meta's MuseHAS US DOWNLOADSUnited States

    Meta's Muse AI Companion has 10.2 million downloads in the United States

    Current1 sourceUnited States
  18. Meta's MuseOUTPERFORMS IN RETENTION RATESGrok

    Meta's Muse had a 30% 7‑day retention rate, outperforming Grok's 19%

    Current1 sourceGrok
  19. Meta's MusePROMOTED ONFacebook

    Meta's Muse has been promoted via Facebook

    Current1 sourceFacebook
  20. Meta's MusePROMOTED ONMeta's Threads

    Meta's Muse has been promoted across Meta’s other services including Threads

    Current1 sourceMeta's Threads
  21. MetaSPENDS PERCENTAGE AD SPEND OCTOBERMeta's Muse

    Meta allocated 39% of its total advertising spend to market Muse in October

    Current2 sourcesMeta
  22. Meta's MuseIS TOP RANKED INGoogle Play

    Meta's Muse AI Companion is the No. 1 app on Google Play

    Current2 sourcesGoogle Play
  23. Meta's MuseOUTPERFORMS IN DOWNLOADSChatGPT

    Meta's Muse had 10.2 million U.S. downloads in its first 40 days, outpacing ChatGPT's 3.7 million

    Current1 sourceChatGPT
  24. MetaINVESTS INMeta's Muse

    Meta invests heavily in advertising to drive new users to Muse

    Current1 sourceMeta
  25. Meta's MuseOUTPERFORMS IN RETENTION RATESChatGPT

    Meta's Muse had a 30% 7‑day retention rate, outperforming ChatGPT's 19%

    Current1 sourceChatGPT
  26. MetaMARKETSMeta's Muse

    Meta markets its new apps, including Meta's Muse AI Companion, across its other services

    Current1 sourceMeta
  27. FigmaANNOUNCED PARTNERMeta's Muse

    Figma announced Meta Muse as a new model context protocol partner.

    Current1 sourceFigma
  28. Mark ZuckerbergCLAIMED PRIVACY AND SECURITY FORMeta's Muse

    Mark Zuckerberg CLAIMED_PRIVACY_AND_SECURITY_FOR Meta Muse

    Current2 sourcesMark Zuckerberg
  29. MetaOWNSMeta's Muse

    Meta owns Meta Muse

    Current2 sourcesMeta
  30. Meta's MuseUSES DOMAINcf.metaaiusercontent.com

    Meta Muse USES_DOMAIN cf.metaaiusercontent.com

    Current1 sourcecf.metaaiusercontent.com
  31. ClarocENUMERATED LINKS FORMeta's Muse

    Claroc ENUMERATED_LINKS_FOR Meta Muse

    Current1 sourceClaroc
  32. ClarocSTUDIEDMeta's Muse

    Claroc studied Meta Muse

    Current1 sourceClaroc
  33. MetaGAVE AI AGENTMeta's Muse

    Meta gave its AI agent Muse a cute avatar for users to talk to

    Current1 sourceMeta
  34. ShopifyPROVIDES CHECKOUT LANES FORMeta's Muse

    Shopify provides checkout lanes for Meta’s Muse

    Current1 sourceShopify
  35. AmazonBLOCKSMeta's Muse

    Amazon blocks Meta’s Muse

    Current4 sourcesAmazon
  36. MetaHAS DAILY ACTIVE USERS FORMeta's Muse

    The Muse AI assistant had 2.5 million daily active users on October 16, 2026.

    Current1 sourceMeta
  37. RivianPOSSIBLY INTEGRATEMeta's Muse

    Rivian might integrate Meta's Muse assistant into its software

    Current1 sourceRivian
  38. RivianINTERFACES WITHMeta's Muse

    Rivian would need a connection to Meta's Muse assistant for context sharing

    Current1 sourceRivian
  39. AI in Science SummitCAN RUNMeta's Muse

    Rivian AI assistant CAN_RUN Meta’s Muse

    Current1 sourceAI in Science Summit
  40. Meta's MuseDEVELOPED BYMeta

    Meta's Muse was developed by Meta

    Current3 sourcesMeta

Relations are facts Graphiti extracted from reports, not verbatim quotes. An end date means later reporting showed the relation no longer holds.

Events 12

Source reports 18